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Your Guide to Using the AI Agent in a Compliant Way

The following article is for informational purposes only and does not constitute legal advice. It has been prepared based on regulations applicable within the European Union.

Adriana Świerczek avatar
Written by Adriana Świerczek
Updated today

Calls Ordered via the CallPage Widget or Contact Forms

Consent to Contact

At present, there are no regulations that prohibit the use of AI tools for phone contact. However, one fundamental rule always applies: the data controller must have valid consent to make contact.

When a call is requested through the CallPage widget, the user always initiates the interaction. As a result:

  • The contact is not unsolicited.

  • The call cannot be considered forced or intrusive.

  • Consent is implied—by requesting a call, the user clearly expresses their willingness to speak with the company.

To extend this consent beyond the initial call, you may also collect additional, explicit consent, for example, by:

  • Adding a checkbox within the widget to allow future commercial or marketing communication.

This approach enables you not only to respond to the user’s request, but also to stay in touch and provide further information in a compliant way.


GDPR Compliance

The CallPage AI Voice Agent operates using technology provided by a trusted AI solution provider. As part of this cooperation, all relevant legal and GDPR requirements have been met:

  • CallPage and the AI provider have entered into an agreement compliant with a European Commission implementing decision, allowing potential data transfers outside the EU.

  • The AI provider is not permitted to use collected data for AI model training.

  • All personal data is stored and secured within CallPage’s infrastructure.


Call Recording

When using the AI Voice Agent, you may choose whether to record calls.

Keep in mind that in many countries, recording a call requires informing the user in advance. You can fulfill this obligation in one of two ways:

  1. Via the CallPage widget – by adding a checkbox such as:

    “I consent to call recording for quality assurance purposes.”

  2. Via the AI Agent’s instructions – the Agent will verbally inform the user that the call is being recorded.


Summary: Widget & Form-Based Calls

Using the CallPage AI Voice Agent for calls ordered via widgets or forms does not require major legal changes. Key takeaways:

  • Consent to contact is implied when a user requests a call.

  • Additional consents (e.g. marketing communication) can be collected via checkboxes.

  • All GDPR and sub-processor requirements have already been fulfilled by CallPage.

  • If calls are recorded, users must be properly informed.


Outbound Calls with CallPage

Disclaimer
The following guidelines are for informational purposes only and do not constitute legal advice. Please consult a legal advisor to confirm compliance with local regulations.

Using the CallPage API or integration tools (such as Zapier), you can configure outbound calls. The AI Voice Agent may be used for outbound calls only if strict rules are followed.

Contacting unknown leads, purchased databases, or individuals without valid consent is strictly prohibited on the CallPage platform.

Important
As the data controller, you are fully responsible for collecting and documenting the required consents. Repeated violations—especially contacting individuals without valid consent—may result in CallPage disabling the AI Voice Agent on your account.


Required Consent for Outbound Calls

You may place outbound calls only to individuals who:

  • Have given documented consent to receive phone calls, and

  • Have agreed to be contacted using AI-powered tools, or

  • Have an existing customer relationship with your company.

Example Consent Statement

“I consent to receiving commercial and marketing communications, including phone calls made using artificial intelligence (AI).”

Acceptable Forms of Consent

  • Opt-in checkboxes in forms

  • Signed agreements

  • Recorded verbal consent

If you rely on older consents that do not explicitly cover AI-based calls, you may not use the AI Voice Agent. In such cases, consents must be updated.


Cold Calling Is Strictly Prohibited

You must not contact individuals who:

  • Have had no prior interaction with your company, or

  • Have not given explicit consent to be contacted.


Information Obligations During the Call

For every outbound call, it is recommended (and in some cases required) to:

  • Inform the recipient that they are speaking with an AI
    (this will become mandatory in August 2026)

  • Inform the recipient if the call is being recorded

  • Provide a clear and easy way to opt out of future contact

Example Call Openings

  • “Hi! This is an AI assistant calling from [Company Name]. Please note that this call is being recorded. I’m calling because…”

  • “Hi, my name is John and I’m an AI sales agent calling from [Company Name].”


Summary: Outbound Calls

To legally use the CallPage AI Voice Agent for outbound calls (not initiated via the widget), you must ensure that:

  • You contact only individuals with prior, valid consent

  • You do not perform cold calls

  • You clearly inform recipients about AI use and call recording

  • You provide an easy opt-out mechanism

If you have any doubts, we strongly recommend consulting a legal advisor who can assess your specific use case and local regulatory requirements.

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