The pop-up can be displayed not only by clicking the button but also by using the scoring system.
When a person visits your website and performs actions as predefined in the CallPage scoring system, the visitor receives a certain number of points.
When the website visitor scores a sufficient number of points, the system recognizes him as a potential customer and displays the CallPage pop-up.
Sounds exciting, right?
Let’s go through the basic setting up of scoring rules:
1. Go to the Widgets tab:
2. Click Edit widget settings:
3. Click the Scoring rules:
4. You can see the score value. When the user reaches the value, the pop-up triggers. You can choose this value individually for all your widgets:
5. You can also select whether the pop-up window should be displayed only once or several times in a single session:
6. We will discuss 3 basic scoring rules, that are already settled:
The user tries to leave the website [exit-intent]
A person who is visiting your website receives points when he/she tries to leave the website.
User has visited the website before [old-user]
The Scoring system assigns points if the website visitor has already visited your website in the past.
Scroll offset [scroll-to]
The Scoring system assigns points for scrolling through the website.
Points can be assigned according to:
a) Pixel value, e.g. 500px
b) Website height percentage, e.g. 70%
c) DOM element. It should be given as a jQuery-style selector https://api.jquery.com/category/selectors/ e.g. body, #my-selector, .my-class:first, etc.
THE REST OF THE AVAILABLE RULES:
"utm-source" parameter [utm-source]
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name. Your website visitor receives points for visiting the website via a link that contains “utm-source”.
"utm-medium" parameter [utm-medium]
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name. Your website visitor receives points for visiting the website via a link that contains “utm-medium”.
"utm-term" parameter [utm-term]
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name. Your website visitor receives points for visiting the website via a link that contains “utm-term”.
"utm-content" parameter [utm-content]
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name. Your website visitor receives points for visiting the website via a link that contains “utm-content”.
"utm-campaign" parameter [utm-campaign]
A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, or campaign name. Your website visitor receives points for visiting the website via a link that contains the name of a given campaign (“utm-campaign”).
Number of page views [page-depth]
A person who is visiting your website receives points for visiting a defined number of subpages.
Device [device-type]
Scoring system assigns points if the visitor displays your website on certain devices. You can choose between a mobile phone, computer, and tablet. Each device can have a different value. For example, those who visit your website on a mobile phone can get more points than those who visit it on a tablet (or vice versa).
Operating system [device-os]
Scoring system assigns points if the website visitor uses/does not uses certain operating systems. Possible choices: iOS, Mac OS, Windows, Android, Linux.
User visits the website for the first time [new-user]
Scoring system assigns points for visiting the website for the first time.
"url-address" [url-address]
Scoring system assigns points to users who have visited a website that includes/doesn't include, begins/doesn't begin with a certain word of phrase.
Page title attribute [page-title]
Scoring system assigns points to users who have visited a website that has a title (HTML tag <title>) which fulfills predefined conditions (it includes/doesn’t include, begins/doesn't begin with, etc.).
Interacted with text [text-interaction]
Your website visitor receives points for interacting with the text (e.g. clicking on something).
Used clipboard [copy-event]
Your website visitor receives points for using Clipboard.
Clicks amount [click-times]
Your website visitor receives points for a certain number of clicks.
Clicked on the CallPage button [cp-button-interaction]
Your website visitor receives points for clicking on CallPage button.
Spent time [time-on-site]
Scoring system assigns a predefined number of points to your website visitor if he spent a certain amount of time on the website. Time is measured in seconds. 30, 60, or 90 means assigning x points if the user has spent 30, 60, or 90 seconds on the website.
Switching to another tab [switch-to-another-tab]
Your website visitor receives points for switching to another tab. The widget emits a sound when it opens. It’s a good way of attracting the attention of the person who tries to switch to another website.
Returning to your tab [return-to-our-tab]
Your website visitor receives points for returning from another tab to the one in which CallPage is installed. If the user decided to come back, he is probably interested in it. It is a good time to display a pop-up.
Idle [idle]
Your website visitor receives points when does not navigate the website for a certain period of time (the system track the keyboard and mouse). Thanks to this trigger you can display a pop-up to a user who reads something on your website or tries to find something.
Geo IP lookup distance [geo-ip-distance]
Your website visitor receives points for visiting your website from certain locations. The system uses GeoIP lookup to check the location of the person who is visiting the website. Sample localizations: Cracow, Warsaw, etc.
Cookie exists [cookie-exists]
Scoring system assigns points if the website visitor has a specific browser cookie or not.
7. To edit the scoring rule click here:
8. You can change the score weight here:
9. You can also set up a pop-up title for all visitors with a trigger from this particular scoring rule:
Here’s what it looks like in the pop-up window:
Remember that the scoring rules are designed in a manner to limit the display of a pop-up window on a website, so as not to attack the user with it, as this may discourage them. Therefore, a rule that has been implemented once for a given user will not be applied to that user again.