The way and style you communicate with your website visitors are entirely up to you. Therefore you can edit the text in the pop-up window and personalize the messages to your audience. Before doing this make sure you have a Callpage plan that includes this feature.
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1. Go to the Widgets tab:

2. Choose the option Edit widget settings:

3. Go to the Widget’s view tab, choose Preview and Pop up:

4. Double click the pop-up window on the text, type your personalized message
and Save the changes: